Over 100 special folks gathered at La Noxe Trinity in New York City for a night of music, conversation, and new beginnings. The evening marked the official launch of On Est Là, a creative agency and magazine at its core—but more than anything, a universe in the making.

The night was brought to life in collaboration with SHA-SHA Experiences, the latest venture from curator, and charcuterie connoisseur, and entrepreneur Shaman Aponte. Known for crafting atmospheres where intention meets joy, SHA-SHA is quickly becoming a name synonymous with unforgettable energy and elevated taste.

From the start, the room buzzed with possibility. Creatives and friends from many disciplines—fashion, art, film, music—filled the dimly lit space while sipping cocktails and trading ideas. The outfits were effortless, and the sounds were infectious. New York Based DJ BRINGYOURFRIENDS rocked the night and kept guests dancing all evening.

On Est Là is a French phrase that translates to we out here. When founding the company, I was inspired by achieving many things I never thought I'd be able to do such as shooting for the Met Gala, or going to Paris Fashion Week. I realized I was really out here living my dreams and it is possible to do anything you set your mind to.

With roots in media, storytelling, and cultural curation, the brand aims to amplify new voices, highlight untold stories, and create spaces—physical and digital— for a new generation of tastemakers. At its heart, On Est Là is a world built for and by culture. A living, breathing expression of everything that inspires us—from underground fashion to art-house cinema, late night conversations to early morning dreams. This first gathering was a celebration of presence and truly marked the beginning of a new world.

As On Est Là evolves expect more events, editorial and digital content, articles in our blog, collaborations with artists and brands within our creative agency, NFTs, product releases, and more. This is only the beginning.

Welcome to ON EST LÀ